Football Partnerships

“At Hublot, in close collaboration with our partners, we create innovative, audacious and unique watches. Over the years, our collaborative approach with industry leaders, athletes and personalities has driven the creation of truly groundbreaking products. ”

Ricardo Guadalupe, CEO




Football, or Soccer as it is known in the US, a worldwide sport and universal language. From 2006, Hublot has been the first Fine Watchmaking brand to join with the sport. A partnership which is enhanced by a unanimous spirit of tenacity, technique, competition and a search for excellence. Ever since, Hublot has shared the emotions of victories with teams and the public throughout every major competition, alongside FIFA and UEFA as the Official Timekeeper and Official Watch of prestigious clubs – Juventus, Chelsea, AFC Ajax, Benfica – and famous personalities from the sport, Pelé, José Mourinho and Kylian Mbappé.


UEFA Timekeeper


“Beneath its apparent simplicity, soccer conceals a perfect technical mastery, a constant desire to push your limits and possess tenacity, all common values of Hublot. The popular sport is accessible to everyone, a universal language which can be developed from a young age across borders.”

Ricardo Guadalupe, CEO




FIFA is the governing body of world soccer and is responsible for the promotion, protection and development of the sport globally. Founded in 1904 to oversee competitions between a small group of European nations, the organization today has grown to a worldwide membership of 211 national associations and, through its Forward Development Program, aims to make sure that everyone who wants to be involved in the beautiful game can be.

FIFA is best known for organizing the FIFA World Cup™ and the FIFA Women’s World Cup™ – the biggest single-sport events in men’s and women’s sport which are passionately followed by billions of fans.

Hublot is the Official Timekeeper for the FIFA World Cup™ and FIFA Women’s World Cup™.


FIFA Timekeeper




The Union of European Football Associations is the governing body of European football, which was founded in Basel, Switzerland on June 15th, 1954. In full collaboration with its member associations, its mission is to promote, protect and grow soccer within Europe at every level, from the world’s greatest players to the millions of occasional players. Hublot is the Official Watch of the major competitions of UEFA men’s football (UEFA EURO™, UEFA Nations League Finals, UEFA Champions League, UEFA Europa League) and UEFA women’s football (UEFA Women’s EURO and UEFA Women’s Champions League).






The Premier League produces some of the most competitive and compelling football in the world.

With the clubs, they use the power and popularity of the competition to inspire fans, communities, and partners in the UK and across the world.

Bringing people together from all backgrounds.

The Premier League is a competition for everyone, everywhere and the competition is available to watch in 880 million homes in 188 countries.


Hublot-Premier League_1





Kylian Mbappé & Pelé




He makes France, the World and the entire football planet dream. Kylian Mbappé embodies the new generation, which will be establishing all the new footballing records to come. He is renowned for his extraordinary powers of acceleration, his unpredictability and his reading of the game. He is considered to be one of the best players in the world.


Kylian Mbappé - Footballer and Hublot Ambassador


“Hublot embodies this fusion of innovation, new technologies and materials, which greatly appeals to me. They unconditionally support my sport and are associated with my finest moments in football, so I am proud to become the first active footballer to act as an ambassador for the brand!”

Kylian Mbappé, Footballer



Kylian Mbappé - Footballer and Hublot Ambassador




Football is the world’s pre-eminent sport and Pelé remains the only player today to have won three World Cups during his professional career. His journey as a legend started in 1956 when he joined Santos Futebol Clube, a club he stayed with for nearly two decades. Using his passion for football and the youth, Pelé keeps inspiring his fans and the future generation through his various roles as spokesperson, ambassador and philanthropist. Pelé, The King as he is often called, is largely regarded as one of, if not the, greatest athlete of all time.


Pelé - Footballer and Hublot Ambassador


“It is an honor for me to represent Hublot, a brand that stands for innovation and watchmaking tradition. They share my same commitment to the sport of football.”

Edson Arantes do Nascimento (Pelé)
















In Italy, Juventus Football Club is a monument in its own right, with an imposing history. Founded in 1897, the club is the 3rd oldest in the country. In addition to having the most supporters, Juventus has historically won the most national titles, and is one of the most successful and recognised teams worldwide. According to the International Federation of Football History & Statistics, a body recognised by FIFA, Juventus was the best Italian club and second best European club in the 20th Century.


Juventus FC Players at match



“This relationship demonstrates a willingness to pursue the path of international growth together within shared markets that are strategically important to both companies. It’s an honour for us to have a partner with the biggest sporting events at the international level which, thanks to its global presence, will be by our side everywhere.”

Giorgio Ricci, Chief Revenue Officer, Juventus









Chelsea Football Club is one of the world’s top football clubs. In 2019, Chelsea lifted the UEFA Europa League trophy for the second time, which marked another iconic moment in the Club’s long history of success. Chelsea FC are five-time English Premier League champions and have also won the FA Cup eight times. They lifted the UEFA Champions League trophy in 2012 with a historic victory in Munich. Founded in 1905, Chelsea is London’s most central football club, based at the iconic Stamford Bridge stadium.


Chelsea FC players at a football match


“We are in the fifth year of our valued partnership with Hublot and are delighted to launch this third limited edition design. It encapsulates the classic sophistication and elegance of Hublot pieces, and has a stylish, vivid blue design that will resonate strongly with the Club’s fans. I was privileged to attend the launch of this limited edition design in Central London and saw first-hand the passion, loyalty and pride that fans have for both Hublot and Chelsea. We would like to thank Hublot for this special design and look forward to many more celebrations together. ”

Bruce Buck, Chairman, Chelsea FC


Chelsea FC







The talented team’s track record includes each of three European trophies and a 34th victory in the Dutch Eredivisie league in 2019. A success celebrated with Hublot who has supported the team since 2011, which has been brought to life with the creation of unique watches in memory of this event. Founded in Amsterdam by a small group of friends in 1900, the club gets its name from one of the most valiant figures of Greek mythology: Ajax was a hero of the Trojan War known for his courage and daring. Ajax Amsterdam is also renowned for their youth development program and the many famous players who have come from its training center.


Ajax Amsterdam players at a football match





Founded in 1904 by a group of football lovers and former pupils, the small club from Lisbon has come a long way. This club of legends and traditions, nicknamed “O Glorioso” in homage to its success and prizes, now sees its Águia Vitória eagle, which soars over the “Stadium of Light” before each home match, come to rest on the Classic Fusion Chronograph “SPORT LISBOA E BENFICA”. Legend has it that if the eagle flies around the ground twice before landing on the club’s shield, Benfica will win the match. On Benfiquistas’ wrists, at the heart of the “Cathedral” and in all benfiquista homes around the world – SL Benfica has supporters’ clubs and in many different countries – victories are measured in Hublot time.


SL Benfica players at a football match





The “Club Atlético Boca Juniors” has been part of the first teams of the Argentinian league since 1908 and was promoted to first level in 1913. Founded in 1905 in the popular working-class suburb “La Boca”, in Buenos Aires, it has risen to its level thanks to its constant ability to innovate, be inspired by its dreams and cultivate a dynamic of success. The partnership with Hublot was achieved during the final of the “Superclásico” Copa Libertadores in November 2018, and brought to life by a limited series with the Boca Juniors colors. Since then, the Swiss watchmaking brand has been the Official Timekeeper, Official Watch and Official Sponsor of this Argentinian team.


Boca Juniors